Here are the 6 Steps to planning a website that will help your service-based business thrive
Part 1 – Video
#1 Stake Your Claim [Homepage]
Your homepage should state what type of company you are, what makes you different from others in your industry and the main areas you serve.
#2 Outline Your Money Makers [Service Pages]
Think about the future direction of your business, what services really make you money and what leads you have coming in now that you want to help convert with your website. Make a shortlist of 1-3 services.
Part 2 – Video
#3 Identify Your Ideal Clients [Persona]
Think about 3 or 4 clients you have recently worked with for each service. Which client would you like to attract more of? This is your ideal client and each money-making service you offer needs to be written specifically for your best client.
#4 Create a Strong Next Step [Enquiry System]
This is your main enquiry system for those ready to take the first step. What action should they take to start working with you? Arrange a consultation, Home survey, get a quote. Make it helpful. Consider what 2 or 3 additional questions you may want to ask on top of their contact details but keep your form short and quick.
Part3 – Video
#5 Provide Positive Proof [Gallery/Projects]
This is your opportunity to show off and prove you can do what you say. Your proof page can come in the form of a works gallery or projects section. Also consider if you want them to pick certain categories to view like extensions, kitchens, loft conversions.
#6 Offer a way to ask [Contact]
Your contact page is important for people who want to ask a quick question but IT IS NOT your main enquiry method. Contact us is not helpful to anyone ready to buy from you!
Get a website to Impress your best leads in 10 days without lifting a finger
Most service-based businesses have struggled for years to create a website that stands them out as high-level experts in their industry. 9G Websites offer a completely done-for-you strategic plan to position you as the go-to service using your website in 10 days.
Arrange a call with me here 9gwebsites.co.uk/newchat