Nearly every client we work with ends up in advice on upgrading other parts of the business and not just their website in order to look their best. Why look your best? It’s all about trust.
Potential customers are naturally cautious and often on the lookout for red flags that might suggest you’re not as reliable as you claim to be. They’re quick to notice inconsistencies or any signs that make them wary. Just like a deer in the woods, they’re alert and ready to bolt at the first hint of danger. It’s crucial to maintain a professional and trustworthy presence to win their confidence.
Think about how new prospects see you. Confusion or doubt leads to lost jobs or lowering your prices.
The Professional Company Checklist
What can you check off about your company? Plus there are a few recommendations for local suppliers we trust.
Your company’s offline image
- Modern logo
Your logo is the cornerstone of your business. Putting a poor logo on a nice van or a professional website can look like putting lipstick on a pig - Landline numberÂ
People still trust local landline telephone numbers, it makes them think you wont jsut run awa with their money or if you do a shoddy job - Sign written vehicles
It still amazes me that local companies drive around with a blank work van when for a few hundred quid you can turn it into a mobile advertising board!
I recommend Rob over at Graphical Sign - Branded uniforms
Nothing fills clients with trust and puts them at ease more than having you and your team turn up in clothing with your logo on
I recommend Jay over at Evolution Branded Clothing - Business cards
Used for introductions when out and about, make it personal maybe even put your pic on it.
I recommend Solo Press for quality business cards from an online printer - Branded invoices
Sending your client a tidy invoice with your logo instils confidence and professionalism
I recommend using Xero invoicing software - Site boards
If you are a domestic service then site boards are a cost-effective way to attract clients from the surrounding area
I recommend Rob over at Graphical Sign for printing your site boards
Your online image
- Short & clear website domain
Nothing worse than typing a 20 letter domain name that hardly fits on your business card or spelling it out to people. - Professional, Responsive Website
A non-existent or non-mobile responsive website is a bad first impression - Company domain email address
Hotmail and Outlook email addresses rather than you@yourcompany shouts ‘Im not a serious business’
I recommend: Sam over at Thanet Computer Solutions to upgrade your systems - Google My Business
If someone Googles your company name your Google My Business is often the first thing they come across - Google reviews
You can easily get out-ranked or lose out on business if you have no Google reviews
Take action on even a couple of these points and you will look and feel more professional when closing those ideal clients.
The benefit of being more professional?
Don’t be just like the others. Seal the gaps in your company’s image and look professional in every part of your business so you don’t lose trust when closing a sale.
Think about how new prospects see you. Confusion or doubt leads to lost jobs or lowering your prices.
