5 things to include in your driving school website

Here are the 5 things to include in your driving school website to attract more students. Use them wisely!

1. A ‘call to action‘ button
   Clearly show what the next step is. How do they take action to start taking driving lessons with you?
2. A strong, clear title and introduction
   This is the first and most important part of your website that potential new driving students will see. It’s the first impression and does 75% of the page’s work
3. Clearly state their problem
   What’s at stake if they don’t take action? What will they lose out on by not taking driving lessons with you? Show you understand their situation
4. Value proposition
   How do you actually help? What are the clear benefits of your driving lessons in relation to their problem
5. Your proven process
   One of the 2 things your clients don’t know is the process. Show them a clear path to signing up to driving lessons and arranging them with you

Some examples of the 5 things on a driving school website…

1. A ‘call to action’ button
   Show customers how to enrol for driving lessons with you with an “enrolment call” (or similar) button
   
2. A strong, clear title and introduction
   Clearly show potential students the benefits of your driving school as soon as they arrive on your website
   
3. Clearly state their problem
   Show visitors that your understand their pain and why they need driving lessons with you
   
4. Value proposition
   Show the clear benefits of your driving lessons in relation to their problem
   
5. Your proven process
   Show your customers the steps to starting driving lessons with you
   

Next are 3 website success principles to help you implement these things.

Remember these website principles

When implementing the 5 things to include in your driving school website, use the following principles for ultimate success.

1. Your website is not about you!
   Your driving school’s website is about your students’ problems
2. Your website is not a work of art
   It should be a sales system to enrol more driving students
3. The words on your website sell
   The wording is key to signing up driving students, design simply makes it look good

I hope you found these driving school website tips helpful. Keep them in mind when writing and creating your new company website.