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5 things to include in your driving school website

Implement these 5 techniques on your driving school website to turns visitors into students.

5 things to include in your driving school website

Here are the 5 things to include in your driving school website to attract more students. Use them wisely!

  1. A ‘call to action‘ button
    Clearly show what the next step is. How do they take action to start taking driving lessons with you?
  2. A strong, clear title and introduction
    This is the first and most important part of your website that potential new driving students will see. It’s the first impression and does 75% of the page’s work
  3. Clearly state their problem
    What’s at stake if they don’t take action? What will they lose out on by not taking driving lessons with you? Show you understand their situation
  4. Value proposition
    How do you actually help? What are the clear benefits of your driving lessons in relation to their problem
  5. Your proven process
    One of the 2 things your clients don’t know is the process. Show them a clear path to signing up to driving lessons and arranging them with you

Some examples of the 5 things on a driving school website…

  1. A ‘call to action’ button
    Show customers how to enrol for driving lessons with you with an “enrolment call” (or similar) button
    driving school website clear call to action
  2. A strong, clear title and introduction
    Clearly show potential students the benefits of your driving school as soon as they arrive on your website
    driving school website strong title and introduction
  3. Clearly state their problem
    Show visitors that your understand their pain and why they need driving lessons with you
    driving school website clearly state the problem
  4. Value proposition
    Show the clear benefits of your driving lessons in relation to their problem
    driving school website clearly show benefits
  5. Your proven process
    Show your customers the steps to starting driving lessons with you
    driving school website show the process

Next are 3 website success principles to help you implement these things.

Remember these website principles

When implementing the 5 things to include in your driving school website, use the following principles for ultimate success.

  1. Your website is not about you!
    Your driving school’s website is about your students’ problems
  2. Your website is not a work of art
    It should be a sales system to enrol more driving students
  3. The words on your website sell
    The wording is key to signing up driving students, design simply makes it look good

I hope you found these driving school website tips helpful. Keep them in mind when writing and creating your new company website.

Chris Holland 9G Websites

Chris Holland – Website consultant to expert services

P.s. Want to say the right thing to new leads on your website to close deals more easily? Then see our web design services or arrange a free 20-minute consultation with me.

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