The challenge is that you’ve got a list of contacts and prospects, but you’re not sure how to create an easy, efficient way to stay in touch with them.
Think about setting up a user-friendly drip email marketing system. This handy tool will automatically update as you gain new clients and prospects, regularly feeding them valuable information without much effort on your part.
A Real-Life Example
I’ve been collecting email contacts for years, but it wasn’t until recently that I figured out how to consistently communicate and build value through my list.
Imagine this— we just shot out two emails about new services, and boom! We landed 7 new leads, bringing in nearly £700 in recurring subscriptions. Honestly, without a system like this, we wouldn’t have been able to first build value by educating our clients, and then make our pitch.
It’s a long game, my friend. Slowly nurture those relationships and be there when your clients need you.
Questions to Consider
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Which software will you use to send your emails?
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Where do you store your most updated contact list?
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How will you keep that list updated with new contacts?
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What groups make up your list (e.g., clients, prospects, website visitors)?
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What kind of content do you plan to send out?
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How often can you realistically send out content?
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Do you need to outsource the email tasks?
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What services, upgrades, or cross-sells can you incorporate into your email schedule?
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Where will you direct them—landing pages or blog posts?
An easy 5-step process
So, you’re ready to dive into an email campaign? Awesome! Here’s a straightforward 5-step process to get you going with minimal fuss:
1. Define Your Goals
First things first: What are you trying to achieve? More leads, sales, or perhaps just spreading the word about a new service? Nail down your objectives to keep your campaign focused.
2. Segment Your Email List
Not all your clients are the same, right? Split your email list into segments based on criteria like past purchases or service interests. This way, your messages will be more relevant and engaging.
3. Craft Compelling Content
Here’s where the magic happens. Plan and write emails that speak directly to your clients’ needs and pain points. Remember, you’re not just selling; you’re offering solutions. Keep it conversational and relatable, like you’re having a chat over coffee.
4. Design and Test Your Emails
Got your content? Great! Now, make sure it looks good. Use a clean design that’s easy on the eyes. Don’t forget to test your emails on different devices to ensure they’re mobile-friendly. Nothing worse than an unreadable email on a smartphone!
5. Analyze and Adjust
After hitting send, keep an eye on your campaign’s performance. Open rates, click-through rates, and conversions will tell you what’s working and what’s not. Use this data to tweak and improve your future emails.
What’s In It For You?
Landing new clients is tougher than upgrading existing ones or re-engaging old leads. So, focus on maintaining that connection with your current client list. Just remember the golden rule—don’t inundate them with sales pitches.
You wouldn’t want someone constantly selling to you, right? So, mix it up. Provide valuable education and help first, throw in a few offers here and there, and watch your client relationships flourish.
By following these steps, you’ll be well on your way to running an email campaign that not only reaches your clients but also resonates with them. Time to show them what you’ve got! 🚀
The done for you email system
Want us to create a simple to use email system for your business, or get us to end them for you so you can stay connected with your client list? Send us a message here
